The Hidden Meanings Behind 15 of the World's Most Recognizable Logos:


Logos are Everywhere in this World. The Clothes We Wear, The Phone we use, the food we eat, The stuff we buy, Everywhere you will find the logo. We are surrounded by logos. Some logos are Incredibly Straightforward - A Simple name or a Pictorial Representation and some are More Complex - We are Surrounded by some of the most Recognizable Brands logos that we find almost everywhere since few decades and still, we didn't know the deeply rooted meaning hidden in or behind the famous symbol.

Here are Hidden Meanings behind the top 15 of the world's most Recognizable logos.

01 Amazon

When it comes to Online Shopping, Amazon is a Powerhouse and the Logo Reflects that. In their Logo, The Yellow Arrow that starts at the Letter "a" and ends at the letter "z" Representing that they sell everything from a to z. The Yellow Arrow also represents a SMILE. The Arrowhead being a stylized dimple or smile line. The smile Indicates the "HAPPINESS" of people while shopping with Amazon.

02 Basking Robbins

The Baskin-Robbins is the World's Largest Chain of Ice Cream Specialty shop Restaurants. It is Known for its Seemingly Limitless flavours of Ice Cream and it has exactly 31 flavours that represented by its logo. That Flavours Number "31" is hidden in the "B" and the "R" of their Logo, acting as the Curve of "B" and the Stem of the "R".


The Popular Car manufacturer's three overlapping Ellipses symbolize the Unification of the Hearts of Toyota Customers and Toyota’s Products. There is Hidden Toyota written in the three Overlapping Ellipses. The Background space represents their technological advancement and the Opportunities that lay ahead.

04 Beats

Beats is an Electronics subsidiary of Apple that produces audio Products. The Logo for Beats is Pretty simple. The b is enclosed in a circle followed by the brand name. The Circle isn't just a circle, it Actually represents a Human's head and the Letter "b" letterform represents the Brand's Headphones.


The Logo of the Hyundai that is H Is pretty Simple because it is the first letter of Its company name. It is also a stylized Picture, a Silhouette of two Individuals Shaking Hands. On Individual is a company Representative and the other is satisfied customer. This logo represent the handshake of trust and satisfaction between company and consumer.


06 LG

LG is Recognized worldwide, and Most People recognize the "L" and "G" in the Logo Mark. But Actual the People don't realize that, those Letters also help to create a face. The "L" Makes the Nose and the "G" Makes the rest of the face.

07 FedEx

The FedEx is an Incredibly Popular Shipping Company and its logo is Plastered on trucks and planes worldwide. The FedEx logo is pretty and very simple because it’s just the company name. But Have You Ever Noticed that Arrow hidden in the Negative space between the "E" and "X"? This arrow represents the Idea of Moving forward with speed and precision, muck like the FedEx Brand.

08 NBC

The National Broadcasting Company is An American English Language Commercial Broadcast Television Network company. In its logo, it’s clear that it is a Peacock, but Why Peacock in Broadcasting company? Well, When the Color Televisions were Being introduced, the Network wanted a logo that would cause black and white TV owners to make the Switch, so they went with the common phrase Proud as a Peacock, promoting that they were proud of their new color system. This six Different color of the Features represent the six Different division of NBC.


The Popular Chocolate bar, Toblerone, has been around for Quite some times. Its current logo features a Mountain, symbolizing the Matterhorn Mountain in Switzerland. Hidden inside the Mountain is a Bear, symbolizing the Unique honey flavour found in the chocolate and the face that the chocolate is made in the City of Bears


10 Vaio

Sony Vaio, aka Visual Audio Intelligent Organizer, is known worldwide for its technology, but not everyone knows the meaning behind its logo. Vaio represents the integration of both analogue and digital technologies in its products. The letters ‘va’ are made to look like an analogue wave, while the ‘io’ resemble the numbers 1 and 0, representing a digital signal or binary code.

11 Apple

The designer of the world-famous brand Rob Yanov explained the real meaning of the logo. He said, “I bought a whole bag of apples, placed them in a bowl, and spent time drawing them for a week, trying to break the image down into something simple. Taking a bite out of an apple was part of the experiment, and completely by coincidence I realised that ‘bite’ sounded exactly the same as the computer term byte.



The Cisco is the Worldwide Leader in Networking for the Internet and named after its Headquarters location in San Francisco. While its namesake doesn’t have a hidden meaning, the blue stripes above the logo type not only represent an electromagnet, but the Golden Gate Bridge.

13 Picasa

Picasa is the Google's Image Organizer and Editor. It has an Interesting logo mark which shows the Camera Shutter at first Glance. But Actually, in the center of shutter actually forms a House

. This is because Picasa is Considered HOME for all of our Photos and CASA Mean Home in Spanish.

14 My Fonts

My Fonts is an online font resource, allowing users to access a number of fonts. The My in My Fonts is stylized to look like a hand, giving the impression that users can get their hands on whatever fonts they’d like.

15 Audi

Another car company with a logo with a hidden meaning is Audi. The four rings represent the four companies that came together to create the original Audi, Auto Union. This Audi emblem signs the association of the brand Audi with others: Horch, DKW and Wanderer:


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